Having determined the target audience, the corresponding desired impacts need to be identified. These may be: to get attention and interest, to get a new receiver perspective, to eliminate or abate opposition, to dramatize, to make beliefs more meaningful, or to validate special aspects. To do this one needs to choose techniques and devices which seem most likely to gain the succession of predicted impacts. And in doing so, it is generally wise to select a few (rather than many) techniques. It is much better to do a good job with a minimum number than to risk achieving mediocre results from trying too may approaches.
Effective communication is a purposive symbolic interchange resulting in a ‘workable understanding’ between the sender and receiver. How can managers in an organization design communication to get effective results? Communication is a very effective management toll, and having control over it is vital. This requires that it be planned, executed and evaluated against defined and clear objectives. It hast to be systematic and consistent, as well as appropriate to crating messages which have the desired impact. For effective communication you must organize your ideas for meeting the needs of your target audience – not your own. You must use pattern of organization which are relevant to the communication situation, but the basic objective should always be that the pattern is such that it reaches and makes the right impact on your receivers.
So… do y'all think that our current market downturn is a temporary blip, or are we heading for a major meltdown in 2008?
In your opinion, what are the best industry, stock, commodity, or mutual fund picks for the next 6-12 months.
IMHO, I believe that global resources, particularly oil, precious metals, and technology specific minerals are a good bet. I believe that one should avoid real estate based funds and lending institutions. Opinions?
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